Global Innovation Report 2011 by GDR, One to Watch: E-(motional) at Firenze 4Ever.

“The GDR report is a designer’s roadmap to leading edge design. Each issue fills me with envy, lust, pride and wrath.”,  Creative Director EMEA, NIKE Image Design

Global Innovation Report by GDR Creative Intelligence (UK).

The Global Innovation Report is GDR’s unique quarterly publication.
Compiled exclusively for global consumer brands, we highlight the latest developments in retail and hospitality across the world.

We source everything direct from our global network of designers, creatives and strategists who reveal their latest projects in the detail you need.

Showcasing Innovation Every report delivers a relevant and striking visual narrative of emerging trends impacting key customer touchpoints, including:
interiors, marketing, digital, new technologies, visual merchandising, packaging, product and service design.
Each edition includes GDR’s own in-house features and commissioned articles from international visionaries.

Inspiration & Direction CEOs and Senior global brand executives use our reports and Trend Presentations to enhance their understanding of the future consumer, source and direct creative partners and inspire their organisations to future success.

more info: http://www.gdruk.com

Global Innovation Report.

Issue 42.

As part of Firenze 4Ever, a styling event hosted by independent fashion retailer Luisa Via Roma to promote its new collections, a new type of shoppable video technology called e-(motional) was showcased. Footage was shot at a previous event, where a group of 30 fashion bloggers were invited to style a fashion shoot consisting of three different looks. Videos were recorded as they created the outfits. This footage was overlaid with ‘hotspots’ to create a promo- tional video, which was displayed both on the blogger’s and retailer’s website. These ‘hotspots’ could be clicked to access more detailed information on the product, and a link to purchase the item. The new technology does not use Flash, and can be viewed on any computing device, unlike other shoppable videos. It allows the content to be tagged and linked without editing, and is easily embedded on any website. Items could be shared via Twitter or Facebook.

more info & demo video: http://emotionalmedia.eu/

e-(motional) | Global Innovation Report

Selfridges launches Fantasy Mirror

Microsoft BizSpark Plus Program

Program Overview

Microsoft BizSpark is a global program designed to help accelerate the success of early stage startups. The new BizSpark Plus Program is an extension of the BizSpark Program, designed to provide high potential startups with additional offers, products and services from Microsoft, available through select incubators and accelerators. These BizSpark Plus Partners are chosen for their exceptional ability to impact their local markets, their influence in the entrepreneurial community and their proven success with early-stage startups. BizSpark Plus offers are available to leading startups by invite-only through their relationship with BizSpark Plus Partners. Incubators, Accelerators and Investors in the Startup Ecosystem provide startups with such things as coaching, mentoring, investment, workspace, etc. BizSpark Plus will complement the community by providing generous access to Microsoft Technology.

Windows Azure for BizSpark Plus

Microsoft wants to help startups grow their businesses. We know that every dollar saved through our offers can be spent in other areas of the business – hiring more developers, investing in marketing, or acquiring new customers.

The first offer, Windows Azure for BizSpark Plus, helps cover a startup’s cloud computing costs. Windows Azure is a simple, reliable, and powerful cloud-computing platform for hosting applications and the creation of web applications and services. Through this offer, startups will get up to $60,000 of value over two years*:

• All the Windows Azure a startup needs to run their business for the first year
• 50% off Windows Azure retail for the second year

SEE MORE: http://www.microsoft.com/BizSpark/Plus/Default.aspx

Applications are now open for MIPTV’s competitions for start-ups and digital creatives. We hope to see lots of applications from this group! If you’ve got amazing new transmedia concepts that need support and international exposure, these competitions are for you!

MIPCube, the two-day high-level networking and live learning experience for the business and creative architects driving the future of TV is about to get disruptive, with the launch of MIPCube Lab. This second edition of the TV start-up competition will see innovative companies from around the world pitch their business plans and prototypes to a judging panel of television executives, successful entrepreneurs and venture capitalists in the hope of being named “2012 most promising disruptive TV start-up.” MIPCube Lab will take place during MIPCube in Cannes on Friday 30 March, just ahead of the 2012 edition of MIPTV (1-4 April).

“During MIPCube Lab, we are looking to unearth game-changing innovations that will significantly contribute to altering the face of TV in all its forms,” said Laurine Garaude, director of Reed MIDEM’s Television Division. “MIPCube attendees will be immersed in a unique, limited-participant highly networked cutting edge environment, before joining the thousands of executives who attend the biggest professional market in the TV industry: MIPTV.”

Special offer to start-ups

MIPCube Lab is reputed to be the only start-up competition to be tightly integrated into the TV industry and its future. It provides a global platform for start-ups to get feedback from the most powerful and innovative decision makers in the TV business and obtain funding from the finance community. Applicants have until Monday 20 February to submit applications for the competition. Finalists will be mentored by jury members at the show to review and rehearse their presentations. Dharmash Mistry, partner at leading UK-based venture capital investors, Balderton Capital, will act as jury leader.

Submissions to the MIPCube Lab competition are free of charge. In parallel, there is also a special rate offered to start-ups to participate in MIPCube.

MIPCube Website
MIPCube on Facebook
MIPCube on Twitter

For more information about MIPTV, visit www.miptv.com.

SOURCE: AppMarket.tv

By Philip Guarino, Elementi Consulting

The fast-evolving world of digital marketing has undergone profound changes over the past year. 2012 will offer us some even more interesting developments.

• Search Engine Optimization (SEO): Content will trump craftiness
• Influencer Management: A new kind of celebrity is born
• Mobile and Tablet: Leapfrogging
• Facebook: Watch those marketing budgets shift
• Video: Emotional and Viral
• Internationalization and Localization: Relevance Rules

For us, E-/MOTIONAL/, the most interesting “trend” is this one:

Video: Emotional and Viral

2012 is likely to be a banner year for video. Infinitely more emotional than text, video is a rich medium that fits perfectly within an ever more social web. 85% of Americans watch videos online, and they watch a lot of them too– over 1.3 billion (yes, billion) videos a day. Studies that show far higher levels of engagement and customer conversion among brands that use video on their websites. We will see the giant of the pack, YouTube, with its new organization and improved functionality make content creation and sharing easier- effectively solidifying its role among social sharing platforms. And innovative firms such as Boston’s Vsnap, whose technology allows users to create and send short video messages will tap into the democratization of content creation and desire for more dynamic sharing. Expect video advertising to grow significantly as it is a far less crowded a space than television.

Finally, 2012 may be the year in which video-powered social shopping technologies like (e)-motional, a tool that allows users to click on, share and purchase items without ever leaving a video, begin to catch on.

Read THE ARTICLE

https://partner.microsoft.com/italy

Moda e Tecnologia Srl is now a Network Member of the Microsoft Partner Network.

E-(MOTIONAL)- the TRUE Interactive Video Technology

http://modatecnologia.eu