Welcome to augmented reality (AR), also known as interactive video technology, which is set to transform the consumer experience. “It’s the next step in creating a seamless experience for the consumer at home, closing the gap between the store and online shopping,” says Chris Sanderson, co-founder of Future Laboratory, a trends prediction agency. “The technology has been around for a couple of years but it’s been experimental. This year we’re going to see a major uplift.”
The marketing group ABI Research predicts the market for augmented reality in the US alone will grow to$350m by 2014, from $6m in 2008. Total annual revenues from AR-enabled mobile apps are anticipated to reach $732m in 2014 based on their findings, up from less than $2m in 2010. With that in mind, a host of fashion and luxury brands is already working on augmented reality projects.
E’ cominciata la lunga stagione delle sfilate di moda. Un rito che si ripete da decenni, la vetrina dell’industria del lusso che ancora, nonostante la crisi, fattura miliardi. Ma qualcosa nel mondo della moda è cambiato. Oggi è possibile trovare le griffe anche nei grandi magazzini o sul web con collezioni studiate per un pubblico, soprattutto giovane, che non può spendere troppo ma non vuole rinunciare al gusto e alle novità. La chiamano “moda democratica”, un’autentica rivoluzione che, complice la crisi dei consumi, sta trasformando l’industria della moda. Basta navigare su internet per scoprire un mondo in cui le nuove tendenze sono scovate e lanciate in tempo reale dai blogger e dove la moda è in vendita a prezzi molto accessibili. E qualcuno si chiede già che ne sarà del mondo dorato ed elitario delle sfilate.
Gucci’s Men’s Autumn Winter 2011 Fashion Show on Monday, January 17th
You might get a VIRTUAL GUEST access to the Event with Gucci Connect.
You are invited to attend the Men’s Autumn Winter 2011 fashion show, presented in Milan, Italy on January 17, 2011, as a virtual guest. http://www.gucciconnect.com/
Through the GucciConnect.com event platform, Gucci uniquely connects the event world and the virtual world by opening its fashion show doors to a worldwide audience. GucciConnect.com allows users to experience the Milan fashion show with friends, creating a social network, and providing the best seat in the house to Gucci’s most committed fans.
Watch the Autumn Winter Men’s fashion show from 4 different camera angles, including a view from the highly coveted front row
Share your webcam video or photo, displayed to the virtual audience at GucciConnect.com
Invite your friends to join you with front row seats! Send an invite from GucciConnect.com to your friends and assign your VIP front row seating to watch the live-streaming fashion show alongside your friends
A real-time virtual guest list announces attendees as they arrive at the e-vent space
Live chat with other attendees before, during and after the show
Connect on Facebook and Twitter
RSVP to request your VIP e-ticket and then send your VIP front row invites to your friends!
Louis Vuitton flaunts brand history via mobile app
Louis Vuitton is showcasing 150 years of history using an iPhone application featuring its legendary luggage in video footage and images.
The “100 Legendary Trunks” application shows Louis Vuitton luggage from every decade of its production. It also has interviews with members of the Vuitton family and a trailer of the new Louis Vuitton book “100 Malles de Legende,” where the content from the application was taken.
Mr. Pedraza is not associated with Louis Vuitton nor the development of the application. He has commented generally on the importance of history in luxury branding.
“What luxury brands most have going for them are their legacies, it’s really incredible,” said Milton Pedraza, CEO of the Luxury Institute, New York. “Their long histories show consumers why they are so special and why they are worth the money.”
This exceptional book showcases the most beautiful creations of the House through more than eight hundred photographs. Many incredible pieces are featured here, along with the equally incredible stories of their creation. Available from October 2010.
