Corriere Nazionale, Domenica 26 Settembre 2010. Strategie Fashion.

Quel film racconta uno stile. Ora lo spot si fa corto d’autore.

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Post tags: Chanel, CORRIERE NAZIONALE, Corti di Moda, corto d’autore, Marina Garzoni, short movies, Tod’s

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STYLE STAR: CUTTING A LONG STORY SHORT.

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Post tags: short movies, Sportswear International

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more info: http://www.stylestarlounge.com/branded-short-movies/

All short movies promoted by Style Star in Cannes 2010, mounted by StyleStar.TV (partner- Tecnomovie) in a teaser film.

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Post tags: Cannes, Cannes 2010, cinema, fashion, fashion short movies, short movies, Style Star, Style Star Lounge, Style Star TV, tecnomovie

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Speciale su Style Star a Cannes 2010.

noi siamo al momento:

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Post tags: Canale5, Cannes 2010, NonSoloModa, Style Star

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Corriere della Sera, 3 Giugno. MODA.TRENDS, Gianluca Bauzano.

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Post tags: Corriere della Sera, Corti di Moda, fashion, Fashion Film, Gianluca Bauzano, Marina Garzoni, moda, Shorts, Style Star, Style Star Lounge, trends

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Inter Herald Tribune, 8 may 10

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Post tags: Inter Herald Tribune, Marina Garzoni, style, Style Star

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STYLE STAR THEATERS Branded Short Film from 11.00 AM to 7.00 PM Short Movies by the most important brands Style Star- AMG Theater introduces “Behind the brand”, animated short movies by the artist Felice Limosani. Gilles Gaillard, MIKROS Image, winner of the Oscar 2010 in Los Angeles with the short in 3D “Logorama”, presents new productions.		STYLESTAR.TV interviews with the protagonist of film and fashion, specials, news and event’s hotspots. Powered by Tecnomovie. contact in Cannes: tv@ stylestarlounge.com Style Star Capsule Experience the Future! directed by Annagemma Lascari.
Thursday 20/5 Red Carpet CEO Summit from 2.30 PM to 6.30 PM FROM FASHION TO CINEMA. SHAPING THE FUTURE OF FASHION AND LUXURY LANDSCAPE. By invitation only Contact: Moda e Tecnologia events@ modatecnologia.com; press@ modatecnologia.com.		Friday 21/5 Style Star Night CELEBRATING THE PIONEERS OF BRANDED SHORT MOVIES Media partner: W Condé Nast Usa. By invitation only Press Office: Karla Otto stylestar@ karlaotto.com LONDON – LOS ANGELES – MILANO – NEW YORK – PARIS
STYLE STAR e-(motional) shopping FROM SHORT MOVIES TO e-COMMERCE A new shopping ecosystem conceived by Moda e Tecnologia, based on MICROSOFT technologies and from another prestigious partners RTT and MIKROS IMAGE. A PROJECT BY MODA E TECNOLOGIA Contact Andrey Golub, partner/CTO: andrey.golub@ modatecnologia.com

Founder Style Star and CEO Moda e Tecnologia: Marina Garzoni

www.stylestarlounge.com

stylestar.msn.it

Pre-Registration and entrance card for the STYLE STAR lounge: press@ stylestarlounge.com
for press registration please fill our online form

Press Office: Karla Otto stylestar@ karlaotto.com
Style Star Lounge Film Industry & Celebrities: Finch and Partners

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Post tags: AMG, Andrey Golub, Annagemma Lascari, Branded Short Film, Cannes Film Festival, celebrities, e-commerce, fashion, Felice Limosani, film, film festival, gl-events, ideolo, Karla Otto, lounge, luxury, Marina Garzoni, Mercedes, Microsoft, Mikros Image, moda e tecnologia, MSN, Press Conference, RTT, short movies, Style Star, Style Star TV, STYLESTAR.TV, volume, W

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Da stilisti a celebrities. Dietro la cinepresa. Corti su piu’ Media.

di Vanna Assumma.

Creatori di moda protagonisti sul grande schermo con mega-produzioni oppure dietro la cinepresa, alle prese con la regia e con il finanziamento di movie dal grande incasso: e’ solo narcisismo autoreferenziale o una precisa strategia di comunicazione?

“Il corto consente un approccio facile e di gran fascino sui new media, mentre le sfilate non sono adattabili a Internet o ai cellulari”, spiega Marina Garzoni, fondatrice del progetto STYLE STAR dedicato al connubio tra moda, cinema e tecnologia.

Buona lettura! http://www.flickr.com/photos/stylestar-modatecnologia/

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Post tags: celebrities, cinema, cinema e tecnologia, Internet, Marina Garzoni, moda, new media, Pambianco Week, Stilisti, Vanna Assumma

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by  Julie Naughton Posted Tuesday February 16, 2010 From WWD Issue 02/16/2010

Academy Award-winning director Martin Scorsese has taken a break from his usual tough-guy films to direct the TV commercial for Chanel’s next men’s fragrance.

The campaign, which will begin running globally in September, features French actor Gaspard Ulliel, who is the face of the new fragrance and will be featured in all advertising for the scent. Andrea D’Avack, president of Chanel Fragrance and Beauté, declined to reveal details about the scent, including its name.

The ads were shot earlier this winter, D’Avack said on Monday. “The ads have been shot in New York, the city which is so inherently part of Martin Scorsese’s cinematographic vocabulary,” he said.

This confirms a report that ran in WWD on Jan. 12.

“Chanel has a tradition several decades long of working with the most prominent movie directors in the world,” D’Avack said. “To work with Martin Scorsese, who is one of the best, if not the best movie director alive today, is a privilege Chanel has been seeking for quite some time.

“What was needed was the appropriate project — i.e., the launch of Chanel’s new men’s fragrance,” D’Avack said. “There is such an obvious connection between the identity of the fragrance and the cinematic world of Martin Scorsese that the partnership came to be,” he said without elaboration.

Past cinematic Chanel pairings have included Nicole Kidman and Baz Luhrmann and Audrey Tatou and Jean-Pierre Jeunet, both for Chanel No.5 at different times.

“Chanel works with movie directors because they bring depth, emotion and what we call in French ‘a supplement of soul,’ or an added dimension,” said D’Avack, pointing to films such as “Taxi Driver,” “Raging Bull,” and “Goodfellas” as examples of Scorsese’s vision. “In the case of Martin Scorsese, we knew we would definitely have a man’s world full of complexity that is also adrenaline-driven, and of course, amazing images.”

via WWDBEAUTY.

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Post tags: Andrea D’Avack, Audrey Tatou, Baz Luhrmann, Beauté, Chanel, Chanel Fragrance, Chanel No.5, Chanel TV Campaign, cinematic world, Gaspard Ulliel, Goodfellas, Jean-Pierre Jeunet, Martin Scorsese, movie director, new men’s fragrance, Nicole Kidman, Raging Bull, Taxi Driver, TV commercial, WWD

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VENEWS Settembre 2009. Short&haute, FOCUS: Style Star a Venezia.

Le grandi idee nascono dalla capacità di essere visionari, sapendo andare oltre l’apparenza per offrire un giusto mix tra creatività e fiducia nella possibilità di vedere realizzati i progetti. Con l’evoluzione dei linguaggi della creatività anche la moda sperimenta nuove forme di comunicazione sempre più vicine al mondo del cinema. Il cinema alimenta il sogno del quale la moda si nutre per diventare eterna. La tecnologia ne amplifica il messaggio e lo rende fruibile ad un vasto pubblico.

Ai corti di moda, fenomeno recente e in crescita, è dedicato Style Star, un nuovo format per promuovere i grandi marchi di moda e lusso attraverso i new media. Ma anche per scoprire giovani talenti, oggetto di iniziative loro dedicate. Vulcanica deus ex machina di questo progetto è Marina Garzoni, consulente strategico per Microsoft, partner del progetto. L’associazione non-profit Moda e Tecnologia (www.modatecnologia.com), presieduta dalla Garzoni, fornisce i contenuti editoriali di Stylestar.msn.it, di proprietà di Microsoft, il nuovo sito dedicato a moda, cinema e tecnologia.

Nella conferenza stampa di presentazione, oggi alle 15 allo Style Star Lounge dell’Hotel Excelsior, con la partecipazione del General Manager di Microsoft Italia Stefano Santinelli e Antonella Antonelli, direttore «Marie Claire», saranno presentati e proiettati i cortometraggi che vedono ‘on stage’ tre miti assoluti della moda: Chanel con Fitting Room Follies, immaginato e realizzato dal genio di Karl Lagerfeld, Ferragamo con La Scarpa, di Andrea Rovetta,Vuitton con Les Noces de papier di Edoardo Winspeare. Short&haute!

Leggi l’articolo sul sito VeNews-

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Post tags: Antonella Antonelli, Marie Claire, Marina Garzoni, Microsoft, new media, Short&haute, Stefano Santinelli, Style Star Lounge, VENEWS

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