E-(motional) Interactive Video Technology for the Global Innovation Report 2011
Global Innovation Report 2011 by GDR, One to Watch: E-(motional) at Firenze 4Ever.
“The GDR report is a designer’s roadmap to leading edge design. Each issue fills me with envy, lust, pride and wrath.”, Creative Director EMEA, NIKE Image Design
Global Innovation Report by GDR Creative Intelligence (UK).
The Global Innovation Report is GDR’s unique quarterly publication.
Compiled exclusively for global consumer brands, we highlight the latest developments in retail and hospitality across the world.
We source everything direct from our global network of designers, creatives and strategists who reveal their latest projects in the detail you need.
Showcasing Innovation Every report delivers a relevant and striking visual narrative of emerging trends impacting key customer touchpoints, including:
interiors, marketing, digital, new technologies, visual merchandising, packaging, product and service design.
Each edition includes GDR’s own in-house features and commissioned articles from international visionaries.
Inspiration & Direction CEOs and Senior global brand executives use our reports and Trend Presentations to enhance their understanding of the future consumer, source and direct creative partners and inspire their organisations to future success.
more info: http://www.gdruk.com
Global Innovation Report.
Issue 42.
As part of Firenze 4Ever, a styling event hosted by independent fashion retailer Luisa Via Roma to promote its new collections, a new type of shoppable video technology called e-(motional) was showcased. Footage was shot at a previous event, where a group of 30 fashion bloggers were invited to style a fashion shoot consisting of three different looks. Videos were recorded as they created the outfits. This footage was overlaid with ‘hotspots’ to create a promo- tional video, which was displayed both on the blogger’s and retailer’s website. These ‘hotspots’ could be clicked to access more detailed information on the product, and a link to purchase the item. The new technology does not use Flash, and can be viewed on any computing device, unlike other shoppable videos. It allows the content to be tagged and linked without editing, and is easily embedded on any website. Items could be shared via Twitter or Facebook.
more info & demo video: http://emotionalmedia.eu/
e-(motional) | Global Innovation Report
