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Post tags: 3D, Augmented Reality, customer satisfaction, Department store, Fantasy Mirror, female shoppers, Holition, luxury brand, motion sensor, Selfridges, shopping experience, Triumph, try on, trying-on clothes, Virtual reality

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Program Overview

Microsoft BizSpark is a global program designed to help accelerate the success of early stage startups. The new BizSpark Plus Program is an extension of the BizSpark Program, designed to provide high potential startups with additional offers, products and services from Microsoft, available through select incubators and accelerators. These BizSpark Plus Partners are chosen for their exceptional ability to impact their local markets, their influence in the entrepreneurial community and their proven success with early-stage startups. BizSpark Plus offers are available to leading startups by invite-only through their relationship with BizSpark Plus Partners. Incubators, Accelerators and Investors in the Startup Ecosystem provide startups with such things as coaching, mentoring, investment, workspace, etc. BizSpark Plus will complement the community by providing generous access to Microsoft Technology.

Windows Azure for BizSpark Plus

Microsoft wants to help startups grow their businesses. We know that every dollar saved through our offers can be spent in other areas of the business – hiring more developers, investing in marketing, or acquiring new customers.

The first offer, Windows Azure for BizSpark Plus, helps cover a startup’s cloud computing costs. Windows Azure is a simple, reliable, and powerful cloud-computing platform for hosting applications and the creation of web applications and services. Through this offer, startups will get up to $60,000 of value over two years*:

• All the Windows Azure a startup needs to run their business for the first year
• 50% off Windows Azure retail for the second year

SEE MORE: http://www.microsoft.com/BizSpark/Plus/Default.aspx

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Post tags: BizSpark, BizSpark Plus, Microsoft, Startups, Windows Azure, Windows Azure retail

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MIPCube, the two-day high-level networking and live learning experience for the business and creative architects driving the future of TV is about to get disruptive, with the launch of MIPCube Lab. This second edition of the TV start-up competition will see innovative companies from around the world pitch their business plans and prototypes to a judging panel of television executives, successful entrepreneurs and venture capitalists in the hope of being named “2012 most promising disruptive TV start-up.” MIPCube Lab will take place during MIPCube in Cannes on Friday 30 March, just ahead of the 2012 edition of MIPTV (1-4 April).

“During MIPCube Lab, we are looking to unearth game-changing innovations that will significantly contribute to altering the face of TV in all its forms,” said Laurine Garaude, director of Reed MIDEM’s Television Division. “MIPCube attendees will be immersed in a unique, limited-participant highly networked cutting edge environment, before joining the thousands of executives who attend the biggest professional market in the TV industry: MIPTV.”

Special offer to start-ups

MIPCube Lab is reputed to be the only start-up competition to be tightly integrated into the TV industry and its future. It provides a global platform for start-ups to get feedback from the most powerful and innovative decision makers in the TV business and obtain funding from the finance community. Applicants have until Monday 20 February to submit applications for the competition. Finalists will be mentored by jury members at the show to review and rehearse their presentations. Dharmash Mistry, partner at leading UK-based venture capital investors, Balderton Capital, will act as jury leader.

Submissions to the MIPCube Lab competition are free of charge. In parallel, there is also a special rate offered to start-ups to participate in MIPCube.

MIPCube Website
MIPCube on Facebook
MIPCube on Twitter

For more information about MIPTV, visit www.miptv.com.

SOURCE: AppMarket.tv

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Post tags: Balderton Capital, Dharmash Mistry, digital creatives, Laurine Garaude, MIDEM, MIPCube, MIPCube Lab, MIPTV, start-ups, transmedia, venture capitalists

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The fast-evolving world of digital marketing has undergone profound changes over the past year. 2012 will offer us some even more interesting developments.

• Search Engine Optimization (SEO): Content will trump craftiness
• Influencer Management: A new kind of celebrity is born
• Mobile and Tablet: Leapfrogging
• Facebook: Watch those marketing budgets shift
• Video: Emotional and Viral
• Internationalization and Localization: Relevance Rules

For us, E-/MOTIONAL/, the most interesting “trend” is this one:

Video: Emotional and Viral

2012 is likely to be a banner year for video. Infinitely more emotional than text, video is a rich medium that fits perfectly within an ever more social web. 85% of Americans watch videos online, and they watch a lot of them too– over 1.3 billion (yes, billion) videos a day. Studies that show far higher levels of engagement and customer conversion among brands that use video on their websites. We will see the giant of the pack, YouTube, with its new organization and improved functionality make content creation and sharing easier- effectively solidifying its role among social sharing platforms. And innovative firms such as Boston’s Vsnap, whose technology allows users to create and send short video messages will tap into the democratization of content creation and desire for more dynamic sharing. Expect video advertising to grow significantly as it is a far less crowded a space than television.

Finally, 2012 may be the year in which video-powered social shopping technologies like (e)-motional, a tool that allows users to click on, share and purchase items without ever leaving a video, begin to catch on.

Read THE ARTICLE

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Post tags: Boston.com, digital marketing, e-motional, Elementi Consulting, Emotional, facebook, Influencer Management, Internationalization, Localization, Mobile and Tablet, Philip Guarino, Search Engine Optimization, trends, video, Video Advertising, viral

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Moda e Tecnologia Srl is now a Network Member of the Microsoft Partner Network.

E-(MOTIONAL)- the TRUE Interactive Video Technology

http://modatecnologia.eu

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Post tags: e-motional, interactive video technology, Microsoft Partner Network, MODA E TECNOLOGIA SRL

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22.11.2011, Steigenberger Hotel Metropolitan, Frankfurt / Main

The power of “e” – How to establish and sell your brand via web or smartphone

It’s round two for the Sportswear International E-Fashion Summit. An indispensable must for everybody in the industry who truly accepts the challenge to perform successfully online and mobile.

The Topics
• Hot stores and brands online – Highlights, developments and strategies
• Trends in e-commerce – How will the new retail landscape look like and what does this
mean for key participants and investors?
• Trade shows and showrooms – Where to present your brand online
• Local, social, mobile, online – How to sell today
• Tools of brand making, brand selling and brand advertising –
How to create an overall image of your brand in the online world
• Talkable brands – Commitment in times of non-binding nature
• Like, click and buy – How to turn a fan into a loyal consumer
• Shopping 3.0 – Outlook of retail and e-shopping. What is the recipe of e-success?
• Social media for fashionistas – How to get in touch with your brand’s consumers
• Facebook vs. Google+ – How many social networks does a fashion brand need?
• Fashion shopping experience – How to create customized and branded storefronts on
Facebook

MORE INFO, PROGRAM DOWNLOAD

E-(MOTIONAL) INTERACTIVE VIDEO TECHNOLOGY will be presented at the summit.

Marina Garzoni, Andrey Golub are the speakers!

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Post tags: Andrey Golub, brand, brand advertising, e-commerce, E-Fashion, E-Fashion Summit, e-motional, E-SHOPPING, e-success, Emotional Media, Fashion shopping, fashionistas, Local, Marina Garzoni, mobile, Mora e Tecnologia Srl, online, Shopping 3.0, showrooms, social, social media, social networks, Sportswear International, trends

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“The GDR report is a designer’s roadmap to leading edge design. Each issue fills me with envy, lust, pride and wrath.”,  Creative Director EMEA, NIKE Image Design

Global Innovation Report by GDR Creative Intelligence (UK).

The Global Innovation Report is GDR’s unique quarterly publication.
Compiled exclusively for global consumer brands, we highlight the latest developments in retail and hospitality across the world.

We source everything direct from our global network of designers, creatives and strategists who reveal their latest projects in the detail you need.

Showcasing Innovation Every report delivers a relevant and striking visual narrative of emerging trends impacting key customer touchpoints, including:
interiors, marketing, digital, new technologies, visual merchandising, packaging, product and service design.
Each edition includes GDR’s own in-house features and commissioned articles from international visionaries.

Inspiration & Direction CEOs and Senior global brand executives use our reports and Trend Presentations to enhance their understanding of the future consumer, source and direct creative partners and inspire their organisations to future success.

more info: http://www.gdruk.com

Global Innovation Report.

Issue 42.

As part of Firenze 4Ever, a styling event hosted by independent fashion retailer Luisa Via Roma to promote its new collections, a new type of shoppable video technology called e-(motional) was showcased. Footage was shot at a previous event, where a group of 30 fashion bloggers were invited to style a fashion shoot consisting of three different looks. Videos were recorded as they created the outfits. This footage was overlaid with ‘hotspots’ to create a promo- tional video, which was displayed both on the blogger’s and retailer’s website. These ‘hotspots’ could be clicked to access more detailed information on the product, and a link to purchase the item. The new technology does not use Flash, and can be viewed on any computing device, unlike other shoppable videos. It allows the content to be tagged and linked without editing, and is easily embedded on any website. Items could be shared via Twitter or Facebook.

more info & demo video: http://emotionalmedia.eu/

e-(motional) | Global Innovation Report

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Post tags: bloggers, e-commerce, e-motional, facebook, fashion bloggers, FIRENZE 4EVER, Firenze4Ever, GDR, global consumer brands, Global Innovation Report, interactive video technology, Luisa Via Roma, NIKE, retail, shoppable video, shoppable videos, Trend Presentations, twitter

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SERVIZI INNOVATIVI PER E-COMMERCE, ADVERTISING ONLINE, COMUNICAZIONE 2.0.

Si chiama E-(MOTIONAL)® il brevetto di Moda e Tecnologia SRL, che offre servizi innovativi di advanced media. Video interattivo nel vero senso della parola, e-(motional) è un concentrato di possibili opzioni che danno a chi vede un video in internet diverse opportunità.

Questo prodotto/servizio è performante per il business online, per la comunicazione e l’advertising. Pensato per dare agli utenti maggiore personalizzazione, supera il concetto di banner dando ampio spazio alle proprie esigenze, ai gusti personali.

Bookmarking delle informazioni e condivisione social, per informarsi, divertirsi, e comprare: la wishlist messa a punto da E-(motional) serve all’utente per avere a portata di click, grazie ad una visualizzazione semplice ad icone e non ai link, una ricerca “emozionale”, che rende ogni utente unico e speciale e facilita l’acquisto immediato e personalizzato.

Alcuni modi di utilizzo:
• Guardo il video e cliccando sugli indicatori scelgo quello che mi piace in movimento
• Trascino nella wishlist personale quello che mi interessa.
• Condivido su twitter e facebook le scoperte e-(motional).
• Inventory: appare un Indice Digitale del film, clicco su GO e vado subito nel punto del video che mi interessa . Sino ad acquistare online con il supporto della community.

Con l’e-commerce distribuito dagli utenti e-(motional), si avvera così la pubblicità così detta AOD (advertising on-demand), tanto desiderata dagli utenti e poco considerata dai pubblicitari tradizionali, che, riluttanti al cambiamento in atto nella comunicazione, continuano ad imbottire il web con banners spesso fastidiosi, rivogendosi ad una massa indistinta.

Ecco che E-(motional) è l’advanced media al passo con i tempi: si rivolge al singolo, pur essendo utilizzabile  contemporaneamente da migliaia di persone. La  post produzione è easy, i tempi di realizzazione ridottissimi. E-(motional)® si applica in post produzione ai contenuti multimediali.

E nel prossimo futuro di E-(motional)® c’è anche la TV interattiva, un progetto ambizioso, che stando all’ultima ricerca “The digital revolution” di OGILVY Corp. presentata al MipTV di Cannes lo scorso aprile, aprirebbe la strada al vero media del futuro che tutti stanno aspettando, la TV & Internet.

Moda e Tecnologia  con E-(motional)® sarà presente allo SMAU di Milano, dal 19 al 21 ottobre 2011, nei “Percorsi degli Innovatori”, Pad.4 Stand E 52 dove si potrà incontrare di persona Andrey Golub, CTO e Partner di Moda e Tecnologia, che illustrerà le particolarità di e-(motional).

Per maggiori info : andrey.golub@modatecnologia.com, http://emotionalmedia.eu. Per scaricare la Scheda Prodotto: QUI.

Visitare Stand E-(MOTIONAL) allo SMAU Milano 2011: http://www.smau.it/milano11/partners/e-motional/

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Post tags: advanced media, advertising on-demand, advertising online, Andrey Golub, Banner, comunicazione 2.0, e-commerce, e-motional, facebook, MIPTV, MODA E TECNOLOGIA SRL, OGILVY, Percorsi dell'Innovazione, smau, The digital revolution, TV interattiva, twitter, video interattivo

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Nota: Il video e le slides originali interattivi si vedono da questa pagina del sito

Demo Video: E-(Motional) for LuisaViaRoma.com: Firenze4Ever-2 Interactive Video explained

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Post tags: Firenze4Ever, Interactive, interactive video, LuisaViaRoma, social shopping, video 2.0

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Post tags: bloggers, Fashion 2.0, Firenze4Ever, LuisaViaRoma

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