Swivel is an augmented reality app that uses either a regular webcam or Kinect to allow people to try clothes virtually.
Check the video to see how it works and how it looks.
More info on ubegizmo.com: http://www.ubergizmo.com/2011/03/swivel-virtual-dressing-room/
The marketing group ABI Research predicts the market for augmented reality in the US alone will grow to $350m by 2014, from $6m in 2008. Total annual revenues from AR-enabled mobile apps are anticipated to reach $732m in 2014 based on their findings, up from less than $2m in 2010. With that in mind, a host of fashion and luxury brands is already working on augmented reality projects.
READ THE FULL ARTICLE ON FT.COM
via designtaxi.com
High-street fashion retailer H&M is now using an augmented reality (AR) app, GoldRun [iTunes link], for its New York City preview collection.
Users get to interact with and capture pictures of virtual H&M apparel and accessories in front of any of the 10 retail stores in 10 Manhattan locations. Through AR, users simply pick the items they want to view and then ‘capture’ them in their phones to receive an instant 10% discount on any H&M purchase.
It is uncomplicated. “AR + Virtual Goods = More Rewards”, as the GoldRun app shows.
Tapping into the latest technology around, this novel and pioneering approach o location-based marketing has come to represent the new age of marketing today.
“After a decade of developing digital media campaigns for top tier brands and recognizing the explosion in smartphone sales and increasing interest in location-based marketing, I realized there was a need for a new type of media buy, one tailored for the mobile space,” said Vivian Rosenthal, CEO of GoldRun and co-founder of digital media studio Tronic.
If you have other interesting design and art finds, cool websites, or anything that might catch our eye, share it with us at news -at- hillscreativearts -dot- com!
via bloomberg.com
EBay Inc., the largest online retail marketplace, is introducing a technology that lets people browse and try on sunglasses using an Apple Inc. iPhone, as it seeks to mimic the real-world shopping experience.
The so-called augmented-reality feature is part of EBay’s fashion application, Steve Yankovich, vice president of the company’s mobile unit, said in an interview last week. The app will be available in December, he said.
EBay is using handset-friendly tools to benefit from rising demand for mobile commerce, an area of retailing where Colin Gillis, an analyst at New York-based BGC Partners LP, says it established an early lead. The company has said its apps will generate as much as $2 billion in volume this year. Worldwide, there will be about 150 million to 200 million mobile augmented -reality users by 2012, from about 600,000 last year, according to Perey Research & Consulting in Montreux, Switzerland.
“Within a year or two, I would be shocked if we didn’t see it everywhere,” said Norman Winarsky, a vice president at Menlo Park, California-based SRI International, a technology incubator known for developing the computer mouse. The future of mobile shopping will allow consumers to experience and try anything they want, Winarsky said. “You can put your finger in front of the camera and a diamond ring will appear,” he said.
Ikea introduced an app on the iPhone earlier this year that lets people see how the retailer’s furniture would fit in their homes. Companies such as Lego A/S, Europe’s biggest toymaker, have store kiosks through which shoppers may hold up a box and see what the Legos will look like assembled.
As technological hurdles fall and companies start synchronizing their online and mobile business strategies, more retailers may introduce augmented reality-style apps, said Rob Gonda, global lead of creative technology at SapientNitro, a London-based marketing firm.
source: graziadaily.co.uk
Cheryl Cole L’Oreal Paris Augmented Reality
Remember how much fun we all had with our high tech Augmented Reality antics waaay back in March?
Well guess what? In this week’s issue of Grazia, a certain Miss Cheryl Cole is getting in on the Augmented Reality scene, courtesy of L’Oreal Paris.
Yes, those discerning types who have purchased the latest mag, will find a double page spread of La Cole looking fox force five in possibly the glossiest lipgloss you’ve ever seen (that’ll be GlamShine Reflexion in Sheer Cassis from L’Oreal Paris, then). The ad also features a large clapperboard symbol, and that is the magic trigger that, when held up to your computer’s webcam, will launch an exclusive three and a half minute behind-the-scenes video featuring Cheryl on the latest L’Oreal TV commercial shoot. The advertisement was directed by Jake Nava, the man behind Beyonce‘s most memorable RnB music videos, such as Single Ladies and Crazy In Love, no less. And Grazia is giving you a sneak peek, because the commercial doesn’t air on TV until June 9th!
So grab the current issue and watch Cheryl Cole step off the page and come to life…
3D Andrey Golub Armosia Augmented Reality banner 2.0 banner interattivo Cannes Chanel cinema Corti di Moda CTO Dior e-commerce e-motional facebook fashion Fashion 2.0 Ferragamo flickr IBM interactive video Internet intervista iPhone Louis Vuitton luxury Marina Garzoni Maschi contro Femmine Microsoft mobile moda moda e tecnologia MSN product placement retail social media social network social shopping Style Star Style Star Lounge twitter video 2.0 video interattivo web 2.0 youtube
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