The fast-evolving world of digital marketing has undergone profound changes over the past year. 2012 will offer us some even more interesting developments.

• Search Engine Optimization (SEO): Content will trump craftiness
• Influencer Management: A new kind of celebrity is born
• Mobile and Tablet: Leapfrogging
• Facebook: Watch those marketing budgets shift
• Video: Emotional and Viral
• Internationalization and Localization: Relevance Rules

For us, E-/MOTIONAL/, the most interesting “trend” is this one:

Video: Emotional and Viral

2012 is likely to be a banner year for video. Infinitely more emotional than text, video is a rich medium that fits perfectly within an ever more social web. 85% of Americans watch videos online, and they watch a lot of them too– over 1.3 billion (yes, billion) videos a day. Studies that show far higher levels of engagement and customer conversion among brands that use video on their websites. We will see the giant of the pack, YouTube, with its new organization and improved functionality make content creation and sharing easier- effectively solidifying its role among social sharing platforms. And innovative firms such as Boston’s Vsnap, whose technology allows users to create and send short video messages will tap into the democratization of content creation and desire for more dynamic sharing. Expect video advertising to grow significantly as it is a far less crowded a space than television.

Finally, 2012 may be the year in which video-powered social shopping technologies like (e)-motional, a tool that allows users to click on, share and purchase items without ever leaving a video, begin to catch on.

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Post tags: Boston.com, digital marketing, e-motional, Elementi Consulting, Emotional, facebook, Influencer Management, Internationalization, Localization, Mobile and Tablet, Philip Guarino, Search Engine Optimization, trends, video, Video Advertising, viral

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by Cate T. Corcoran
Posted Friday January 08, 2010
From WWD Issue 01/08/2010

Microsoft hopes to interest retailers in its software and services by promoting its Star Style retail concept next week at the National Retail Federation trade show and conference in New York.  Introduced...read more on wwd.com

[some quotes]

Microsoft’s retail group now focuses on digital marketing and e-commerce, business insight and store systems such as point of sale, said Paula Paravecchio, the software giant’s market development director for Europe, the Middle East and Africa.

• The company has updated its vision of advanced retailing to include video, mobile and social networking.

At the Star Style launch at a film festival in Italy, Microsoft showed videos from Louis Vuitton, Ferragamo, Chanel and Dior on the wall and on its tabletop touch-screen computer called Microsoft Surface. The Vuitton video is an updated riff on the famous Guy de Maupassant story about a diamond necklace, instead focusing on a Vuitton bag.

full article on wwd.com

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Post tags: business insight, Chanel, digital marketing, Dior, e-commerce, Ferragamo, Guy de Maupassant, Louis Vuitton, Microsoft, mobile, National Retail Federation, Paula Paravecchio, retail concept, social networking, store systems, video, wwd.com

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