Microsoft Brings Star Style to NRF Show
by Cate T. Corcoran
Posted Friday January 08, 2010
From WWD Issue 01/08/2010
Microsoft hopes to interest retailers in its software and services by promoting its Star Style retail concept next week at the National Retail Federation trade show and conference in New York. Introduced...read more on wwd.com
[some quotes]
Microsoft’s retail group now focuses on digital marketing and e-commerce, business insight and store systems such as point of sale, said Paula Paravecchio, the software giant’s market development director for Europe, the Middle East and Africa.
- The company has updated its vision of advanced retailing to include video, mobile and social networking.
At the Star Style launch at a film festival in Italy, Microsoft showed videos from Louis Vuitton, Ferragamo, Chanel and Dior on the wall and on its tabletop touch-screen computer called Microsoft Surface. The Vuitton video is an updated riff on the famous Guy de Maupassant story about a diamond necklace, instead focusing on a Vuitton bag.
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