E-(MOTIONAL), the Interactive Video Technology Platform by Moda e Tecnologia SRL, is build on top of Silverlight Technology, so we are happy to republish this news-
Microsoft Silverlight is a powerful platform for creating and delivering rich Internet applications and media experiences on the Web. Silverlight 5 builds on the foundation of Silverlight 4 for building business applications, premium media applications and applications that reach beyond the browser. Silverlight 5 introduces more than 40 new features, including support for running Silverlight applications with desktop features in the browser, dramatic video quality and performance improvements, and features that improve developer productivity.
Silverlight 5 offers improved media support and rich UI capabilities:
Hardware Decode and presentation of H.264 improve performance for lower-power devices to render high-definition video using GPU support.
TrickPlay allows video to be played at different speeds and supports fast-forward and rewind. At up to twice the speed, audio pitch correction allows users to watch videos while preserving a normal audio pitch.
Improved power awareness prevents the screen saver from being shown while watching video and allows the computer to sleep when video is not active.
Remote-control support allows users to control media playback.
Digital rights management advancements allow seamless switching between DRM media sources.
The performance and graphics improvements include:
Reduced network latency by using a background thread for networking.
XAML parser improvements that speed up startup and runtime performance.
Support for 64-bit operating systems.
Graphics Processing Unit (GPU) accelerated 3D application programming interface (API) provides rich graphics on the Web for building advanced data visualizations and rich user experience (UI).
Immediate mode graphics API allows direct rendering to the GPU.
Hardware acceleration is enabled in windowless mode with Internet Explorer 9.
MODA E TECNOLOGIA PRESENTA A MILANO “E-(MOTIONAL)”, IL VIDEO INTERATTIVO VIRALE.
Nell’ambito dell’iniziativa MILANO IN PROGRESS in collaborazione con MGM Digital Communication, JOB24.it – Il Sole 24 Ore, per Innovation Festival, evento promosso da Provincia di Milano e Alintec, sostenuta da Pro Inno Europe, European Commission e Camera di Commercio di Milano, con il patrocinio di Regione Lombardia e Comune di Milano, domenica il 10-10-2010 dalle ore 14.30h presso la Loggia dei Mercanti a Milano, nell’ambito di Innovation Festival, Andrey Golub, Partner e CTO di Moda e Tecnologia illustra le caratteristiche di E-(motional), video interattivo virale.
E-(motional) vuole essere un nuovo modo per comunicare e vendere nell’era del Web 2.0, dove le parole chiave sono emozione e movimento e gli utenti hanno un ruolo attivo nella distibuzione dei contenuti ma anche nell’ e-commerce.
Oggi il video ha assunto molta importanza nell’info-intrattenimento ed è diventato un linguaggio sempre più universale e di uso comune grazie al sucesso di You Tube.
Internet, mobile e l’avvento dei social media, spingono i brand e le aziende a considerare nuove modalità di comunicazione e di vendita. Le testate giornalistiche nelle versioni WEB necessitano di strumenti nuovi per intrattenere e dialogare con gli utenti, l’I-Pad da solo non basta.
Il popolo della rete chiede interattività vera, personalizzazione delle informazioni e focalizzazione della pubblicità sui propri interessi e gradimenti.
Moda e Tecnologia ha ideato e messo a punto un prodotto unico, che unisce info-intrattenimento, pubblicità mirata e attivata dal cliente in base alle sue preferenze e necessità, possibilità di acquisto direttamente mentre si guarda il video in un processo facile ed intuitivo per l’utente che potrà vedere un video, o delle foto in movimento, e con un semplice click, prendere solo ciò che più lo interessa , metterlo nella propria wish list (lista personale), condividerla con gli amici, comprare… anche con il supporto della community!
Un approccio rivoluzionario che fa di E-(motional) la tecnologia più avanzata per chi vuole fare un product placement 2.0, o una campagna WEB abbinata ai corti di moda, spot o film cinematografici, infatti questa tecnologia funziona su video di ogni genere ed è adattabile sia a prodotti che personaggi che servizi.
E-(motional) funge anche da aggregatore di contenuti e consente all’utente di ottenere in pochi secondi i link ufficiali di tutto quello che, nel video, ruota intorno l’oggetto, il personaggio o il servizio selezionato, funzione che offre agli utenti un diverso approccio nelle ricerche online.
Presentato in occasione della 67 edizione della Mostra Cinematografica di Venezia, e-(motional) è il prodotto più recente di Moda e Tecnologia ed è pensato per il product placement e l’e-commerce per l’industria cinematografica e per i siti fashion/ luxury sia mono- che multimarca, ma è adattabile a tutti i settori dal turismo al largo consumo, ai servizi.
Per ulteriori info: UFFICIO STAMPA press@ modatecnologia.com
Moda e Tecnologia presenta E-(MOTIONAL) al Milano in Progress 2010!
Nell’ambito dell’iniziativa MILANO IN PROGRESS in collaborazione con JOB24.it – Il Sole 24 Ore, per Innovation Festival, evento promosso da Provincia di Milano e Alintec, sostenuta da Pro Inno Europe, European Commission e Camera di Commercio di Milano, con il patrocinio di Regione Lombardia e Comune di Milano, domenica il 10-10-2010 dalle ore 14.30h presso la Loggia dei Mercanti a Milano, nell’ambito di Innovation Festival:
MODA E TECNOLOGIA presenterà la tecnologia E-(MOTIONAL), il video interattivo virale.
preface: We totally agree with this “prediction” and our project e-motional is a perfect proof of it! but we don’s stop here, we do more, we do e-motional interactive video…
TR10: Social TV
Relying on relationships to rebuild TV audiences.
This article is part of an annual list of what we believe are the 10 most important emerging technologies. See the full list here.
The viewership for live television broadcasts has generally been declining for years. But something surprising is happening: events such as the winter Olympics and the Grammys are drawing more viewers and more buzz. The rebound is happening at least in part because of new viewing habits: while people watch, they are using smart phones or laptops to swap texts, tweets, and status updates about celebrities, characters, and even commercials.
Marie-José Montpetit, an invited scientist at MIT’s Research Lab for Electronics, has been working for several years on social TV–a way to seamlessly combine the social networks that are boosting TV ratings with the more passive experience of traditional TV viewing. Her goal is to make watching television something that viewers in different places can share and discuss–and to make it easier to find something to watch.
Carriers, networks, and content producers hope that making it easier for viewers to link up with friends will help them hold on to their audiences rather than losing them to services like Hulu, which stream shows over the Internet. And opening TV to social networking could make it easier for companies to provide personalized programming.
Many developers are working on ways to let people share the viewing experience over broadband connections or through set-top boxes; indeed, cable companies and other broadband video providers have sponsored small trials of various interactive TV services around the world for more than 20 years. But most of the systems were even clumsier than the combination of laptop and large-screen TV that today’s viewers have kludged together. Montpetit wants to unite different communication systems–especially cellular and broadband services–to create an elegant user experience. She’s been sharing ideas about that sort of system with BT, which provides broadband connections to 15 million people in the United Kingdom and Ireland, including nearly a half-million digital-TV subscribers.
Though BT won’t comment on what form its social-TV system might take, Montpetit and her students at the MIT Media Lab demonstrated an intriguing prototype last year. A central database aggregates video from online sources like YouTube, shares user-specified data with social networks, delivers video to the user’s TV, and lets users and the people in their networks send comments and ratings back and forth via an iPhone app. It avoids using the TV screen for messages, something that has proved irritating to consumers who don’t want clunky text obscuring the pictures on their 52-inch HDTVs. The app also allows the user to tell the network what program to show on his or her set. For instance, if a friend suggests a show and the owner agrees, that show will pop up at the appointed time. In February, Montpetit and her students presented a refined version of this system to BT. Jeff Patmore, who works with Montpetit as head of strategic university research at BT, says such a system could be rolled out this year, although he declines to confirm any plans. But Montpetit anxiously awaits U.S. deployment of social TV: her daughter, with whom she watches certain shows, heads off to college next fall. Engineering and business issues aside, she wants social TV to help friends and family stay connected, even as they move apart.
