Global Innovation Report 2011 by GDR, One to Watch: E-(motional) at Firenze 4Ever.

“The GDR report is a designer’s roadmap to leading edge design. Each issue fills me with envy, lust, pride and wrath.”,  Creative Director EMEA, NIKE Image Design

Global Innovation Report by GDR Creative Intelligence (UK).

The Global Innovation Report is GDR’s unique quarterly publication.
Compiled exclusively for global consumer brands, we highlight the latest developments in retail and hospitality across the world.

We source everything direct from our global network of designers, creatives and strategists who reveal their latest projects in the detail you need.

Showcasing Innovation Every report delivers a relevant and striking visual narrative of emerging trends impacting key customer touchpoints, including:
interiors, marketing, digital, new technologies, visual merchandising, packaging, product and service design.
Each edition includes GDR’s own in-house features and commissioned articles from international visionaries.

Inspiration & Direction CEOs and Senior global brand executives use our reports and Trend Presentations to enhance their understanding of the future consumer, source and direct creative partners and inspire their organisations to future success.

more info: http://www.gdruk.com

Global Innovation Report.

Issue 42.

As part of Firenze 4Ever, a styling event hosted by independent fashion retailer Luisa Via Roma to promote its new collections, a new type of shoppable video technology called e-(motional) was showcased. Footage was shot at a previous event, where a group of 30 fashion bloggers were invited to style a fashion shoot consisting of three different looks. Videos were recorded as they created the outfits. This footage was overlaid with ‘hotspots’ to create a promo- tional video, which was displayed both on the blogger’s and retailer’s website. These ‘hotspots’ could be clicked to access more detailed information on the product, and a link to purchase the item. The new technology does not use Flash, and can be viewed on any computing device, unlike other shoppable videos. It allows the content to be tagged and linked without editing, and is easily embedded on any website. Items could be shared via Twitter or Facebook.

more info & demo video: http://emotionalmedia.eu/

e-(motional) | Global Innovation Report

Firenze 4ever it’s magic.

Luisa Via Roma Festeggia i 10 anni di moda online.

StyleStar.TV ha partecipato nella serata di LuisaViaRoma.com ed ha curato molte interviste ai fashion bloggers ed opinion makers, come ad esempio-

• Elisabetta Cianfanelli.
• Isabella D’antono.
• Massimo Bertelli.
• Andy.
• Veronica Ferraro.
• Bryan Boy.
• Chiara Ferragni.
• James Ferragamo.
• Roberta (bailing blog).

ed in fine con Andrea Panconesi, owner del brand, e questo video riassuntivo dell’evento:

Style Star TV partecipa alla festa di LUISAVIAROMA.COM

LUISAVIAROMA.COM celebrates its 10th anniversary online with the first party/event for fashion bloggers.

Luisaviaroma.com celebrates its 10th anniversary of online activity by presenting “FIRENZE 4EVER…IT’S MAGIC” 10-12 June 2010.

A unique fashion event where the virtual becomes reality. The first party for fashion bloggers ever organized: for three days Florence will be invaded by the most famous and most creative fashionites and opinion leaders of the field.

The event marks the opening of the Fall/Winter 2010 fashion calendar, and will end on Saturday, June 12th with the party/event at the Luisa Via Roma store.
The new Fall/Winter collections: Men’s, Women’s, Accessories and Footwear of the most prestigious designers will be at the full disposal of the fashion bloggers for photographic shoots in historical locations around the city.

The project wishes to attract international acclaim for Florentine excellence via the use of today’s most innovative marketing tools.
Florence’s city centre will be transformed into a Wi-Fi hotspot, giving space to creativity by paying special attention to digital technologies and the fashion industry asserting Florence as one of the most attractive and avant-garde cities.

HAPPY BIRTHDAY LUISAVIAROMA.COM!

http://www.luisaviaroma.com