LUISAVIAROMA.COM celebrates its 10th anniversary online with the first party/event for fashion bloggers.
Luisaviaroma.com celebrates its 10th anniversary of online activity by presenting “FIRENZE 4EVER…IT’S MAGIC” 10-12 June 2010.
A unique fashion event where the virtual becomes reality. The first party for fashion bloggers ever organized: for three days Florence will be invaded by the most famous and most creative fashionites and opinion leaders of the field.
The event marks the opening of the Fall/Winter 2010 fashion calendar, and will end on Saturday, June 12th with the party/event at the Luisa Via Roma store.
The new Fall/Winter collections: Men’s, Women’s, Accessories and Footwear of the most prestigious designers will be at the full disposal of the fashion bloggers for photographic shoots in historical locations around the city.
The project wishes to attract international acclaim for Florentine excellence via the use of today’s most innovative marketing tools.
Florence’s city centre will be transformed into a Wi-Fi hotspot, giving space to creativity by paying special attention to digital technologies and the fashion industry asserting Florence as one of the most attractive and avant-garde cities.
