Providing seamless multi-channel customer experience has become the mantra of luxury brands, says Milton Pedraza, CEO of Luxury Institute.

Wealth and Luxury Trends 2011 and Beyond

Milton Pedraza, CEO, Luxury Institute

As the luxury industry enters the last quarter of 2010 and prepares for 2011, executives are grateful for what could have been a worse year considering the state of the world’s economy. The truly global top-tier luxury brands are surging in China, while holding their own in the US, Japan, and Europe. Leading public companies have done much better than privately-owned brands by using their heritage, innovation, and resources to gain market share. Many family-owned European brands, rich with history but lacking innovation, have suffered and are desperately looking for capital. Overall, the industry has seen tepid growth; this trend is likely to continue for the next three years unless some unforeseen, and highly unlikely, positive event occurs and saves the global economy.

Meanwhile, many luxury executives have not been standing still. Stripped of its facade by the combination of a severe recession and the dawning of the age of transparency, the luxury industry has been fighting hard to maintain its relevancy. Behind the scenes, several companies have already conducted some direly needed soul-searching that has begun to pay off. Here are seven trends that all luxury brands should follow in 2011:

1. Luxury CRM Culture Dramatically Supersedes Operational CRM
2. Focus on Brand Values and Service Values
3. Luxury Purges its Out-of-Touch, Arrogant Staffs
4. Man the Websites!
5. Clienteling Goes from a Hobby to a Discipline
6. Luxury Mobile Applications Come of Age
7. Luxury Equips Sales Professionals with In-Store Mobile Devices

More info and DETAILS: http://luxurysociety.com/

We find this reading very interesting now, in the middle of 2010, when the big crisis and its related downs and fails looks mostly the past (?).

A quote from “Strength by luxury goods shoppers in Asia and online bring glimmers of hope to beleaguered industry, says Bain & Company in release of annual worldwide market study“, Bain & Company press release 10/21/09.

Bain concluded the presentation with its prediction of 10 global luxury trends for the coming decade starting in 2010:

1. Younger consumers and new groups such as working women will become the dominant segments as baby boomers age and retire
2. Aspiration will evolve into new relationships with brands as consumers look to fill different emotional needs with their luxury purchasing
3. Retail networks and product offerings will see greater and greater customization by country and even by city-one size fits all has stopped working
4. Growth in China, South Asia and Central Asia may cause Asia to overtake Europe and the Americas as the largest global luxury market region
5. Asia’s diversity (more than 15 countries, more than 300 cities, and more than 50 million consumers) will stretch luxury brands’ marketing and supply chain capabilities
6. Market pressures in a turbulent recovery will drive a second wave of luxury consolidation
7. New luxury players will emerge as tastes and consumers change, including brands based in emerging market companies
8. The luxury shopping experience will transform as direct-owned stores, department stores and outlets look for ways to draw in the decade’s new luxury shoppers
9. Online retail is still in its infancy, but quickly becoming more than a niche
10. Retailers will treat new shoppers as “in play,” and offer competitive products to those produced by typical luxury brand.

Did it work, the prediction by Bain of the last October? You judge!

STYLE STAR- SAVE THE DATE.

STYLE STAR THEATERS Branded Short Film from 11.00 AM to 7.00 PM Short Movies by the most important brands Style Star- AMG Theater introduces “Behind the brand”, animated short movies by the artist Felice Limosani. Gilles Gaillard, MIKROS Image, winner of the Oscar 2010 in Los Angeles with the short in 3D “Logorama”, presents new productions.		STYLESTAR.TV interviews with the protagonist of film and fashion, specials, news and event’s hotspots. Powered by Tecnomovie. contact in Cannes: tv@ stylestarlounge.com Style Star Capsule Experience the Future! directed by Annagemma Lascari.
Thursday 20/5 Red Carpet CEO Summit from 2.30 PM to 6.30 PM FROM FASHION TO CINEMA. SHAPING THE FUTURE OF FASHION AND LUXURY LANDSCAPE. By invitation only Contact: Moda e Tecnologia events@ modatecnologia.com; press@ modatecnologia.com.		Friday 21/5 Style Star Night CELEBRATING THE PIONEERS OF BRANDED SHORT MOVIES Media partner: W Condé Nast Usa. By invitation only Press Office: Karla Otto stylestar@ karlaotto.com LONDON – LOS ANGELES – MILANO – NEW YORK – PARIS
STYLE STAR e-(motional) shopping FROM SHORT MOVIES TO e-COMMERCE A new shopping ecosystem conceived by Moda e Tecnologia, based on MICROSOFT technologies and from another prestigious partners RTT and MIKROS IMAGE. A PROJECT BY MODA E TECNOLOGIA Contact Andrey Golub, partner/CTO: andrey.golub@ modatecnologia.com

Founder Style Star and CEO Moda e Tecnologia: Marina Garzoni

www.stylestarlounge.com

stylestar.msn.it

Pre-Registration and entrance card for the STYLE STAR lounge: press@ stylestarlounge.com
for press registration please fill our online form

Press Office: Karla Otto stylestar@ karlaotto.com
Style Star Lounge Film Industry & Celebrities: Finch and Partners

source: STYLESTARLOUNGE.COM

Due minuti e 45’ per raccontare l’ e-(motional) commerce e l’essenza di Style Star: questo il video in realizzato in 3D dalla Square di Milano, che fa parte del gruppo Mediacontech del quale fa parte anche Mikros Image (Parigi), vincitrice di un premio oscar a Los Angeles 2010 con il cortometraggio di animazione 3D “Logorama”.

Il mondo di Style Star è un ecosistema nella galassia della rete, per questo- dice Cristian Jezdic supervisor di Square -  sono partito dall’infinito  www, www, www….mentre l’immagine di Style Star si fa più nitida e appare all’improvviso in primo piano una superficie scintillante, tutta da scoprire.

Per  enfatizzare la forza innovativa  di questo progetto,  ho esaltato il claim , “the wave of innovation”, l’onda che scompone e ricompone come un mondo in costante divenire, il logo style star, e segni che materializzano, come particelle portate dal  vento dell’innovazione, alcuni simboli della moda, del lusso, del lifestyle e della tecnologia, che fanno parte dell’e-commerce di Style Star.

I quattro punti cardinali di questo mondo immaginario e virtuale sono : L’emotional shopping, Technology & New media, Short Movie, Fashion and Luxury tenuti insieme da fasci di luce mentre la farfalla di MSN, attraversa la galassia di Style Star portando il messaggio a milioni di utenti, collegati dalle nuove tecnologie, dai social media, e dalla comunicazione peer to peer.

Un brevissimo accenno ad alcuni short movie realizzati da marchi leggendari quali Chanel, Louis  Vuitton e Ferragamo, per ricordare i primi protagonisti di Style Star a Venezia 2009 e i Pionieri del Corto di moda, dal quale Style Star parte per introdurre un  nuovo concetto di comunicazione che personalmente mi affascina molto nel quale credo.

Nel finale, una  visione del prossimo futuro : Project Natal XBox, ed altre tecnologie  provenienti dall’Envisioning Lab di Redmond diretta da Ian Sands, per sottolineare che Style Star scommette sulle tecnologie  Microsoft.

L’ultimo frame riporta tutto all’interno del “pianeta” Style Star, quasi a ricordarci che ormai basta un clik per accendere o spegnere un mondo senza confini dove la convergenza tra reale è virtuale è sempre più stretta.

Mon Monogram: A New Personalization Service on www.louisvuitton.com

Louis Vuitton launches Mon Monogram on www.louisvuitton.com.

New York, NY (PRWEB) February 21, 2010 — A pioneer of luxury in cyberspace, present on the worldwide web since 1995, Louis Vuitton is innovating once again with the launch of its Mon Monogram personalization service on www.louisvuitton.com. This new initiative – which makes it possible to create and order on-line a unique Monogram canvas bag customized with initials and colored stripes – further enhances the already extensive offer of services available on the website, which is conceived as an elegant journey through the world of Louis Vuitton.

Until now available only in a limited number of flagship stores worldwide, Mon Monogram will go on-line from 26th January 2010 as part of the brand new PERSONALIZATION section of www.louisvuitton.com, which also provides details of Louis Vuitton’s traditional customization services, including special orders, hot-stamping and painting.

Visitors to the website will be able to click on their choice of up to three initials and vertical or diagonal stripes in a palette of 17 different colors, then simulate how the design they have created – a virtual one-off, given that there are more than 200 million possible combinations – will look on their selected bag, be it the cult Speedy handbag, the historic Keepall travel bag, or the Pégase 55 wheeled cabin case. Beyond the sheer enjoyment of trying out new ideas at a click, the easy-to-use Mon Monogram configurator allows users to save their settings in order to think about their choices for a while or consult a friend by email. It also saves time should they later decide to order their design from a Louis Vuitton store.

Once they are satisfied with the Mon Monogram bag they have created, two options are available: they can order it on-line in countries with an E-SHOPPING facility on their website (France, Italy, Germany, the UK, the US and Japan), or print out the simulation and take it to a Louis Vuitton store offering the Mon Monogram service, details of which are provided by a convenient store locator. Orders are delivered within eight weeks.

Mon Monogram is the latest way in which Louis Vuitton continues to enrich the experience of visiting www.louisvuitton.com, which – as an additional service beyond the retail network – enables people who are not within easy reach of a store, prefer to shop out of hours, or simply wish to discover more about Louis Vuitton, to access a vast array of information and services at their leisure. While the COLLECTIONS section of the website offers comprehensive details and visuals of all Louis Vuitton product collections, offering the same range of products to all our customers all over the world, THE WORLD OF LOUIS VUITTON is a fascinating source of insights, not only into the company’s 150-year heritage and savoir-faire, but also into everything that puts it at the cutting edge of luxury today – fashion shows, advertising campaigns, high-profile events and cultural initiatives.

Pietro Beccari, Louis Vuitton Senior Vice-President comments: “We are delighted to announce the launch of Mon Monogram on www.louisvuitton.com. For more than 150 years, this company has united tradition and innovation, and there is no better example than this initiative, which brings one of Louis Vuitton’s historic services – personalization – into the digital era. It is another great reason to explore www.louisvuitton.com.”

About Louis Vuitton

The world leader in luxury, Louis Vuitton has been synonymous with the art of stylish travel since 1854. . Since 1987, it has been part of LVMH Moet Hennessy Louis Vuitton, the world’s largest and most prestigious luxury goods group. Since 1997, with the arrival of the designer Marc Jacobs, it has extended its expertise to women’s and men’s ready-to-wear, shoes, watches and jewelry, combining traditional craftsmanship with flair and innovation to create a complete lifestyle experience. Louis Vuitton has an exclusive network of 446 wholly owned stores in 62 countries around the world.

SOURCE: prweb.com