22.11.2011, Steigenberger Hotel Metropolitan, Frankfurt / Main

The power of “e” – How to establish and sell your brand via web or smartphone

It’s round two for the Sportswear International E-Fashion Summit. An indispensable must for everybody in the industry who truly accepts the challenge to perform successfully online and mobile.

The Topics
• Hot stores and brands online – Highlights, developments and strategies
• Trends in e-commerce – How will the new retail landscape look like and what does this
mean for key participants and investors?
• Trade shows and showrooms – Where to present your brand online
• Local, social, mobile, online – How to sell today
• Tools of brand making, brand selling and brand advertising –
How to create an overall image of your brand in the online world
• Talkable brands – Commitment in times of non-binding nature
• Like, click and buy – How to turn a fan into a loyal consumer
• Shopping 3.0 – Outlook of retail and e-shopping. What is the recipe of e-success?
• Social media for fashionistas – How to get in touch with your brand’s consumers
• Facebook vs. Google+ – How many social networks does a fashion brand need?
• Fashion shopping experience – How to create customized and branded storefronts on
Facebook

MORE INFO, PROGRAM DOWNLOAD

E-(MOTIONAL) INTERACTIVE VIDEO TECHNOLOGY will be presented at the summit.

Marina Garzoni, Andrey Golub are the speakers!

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Post tags: Andrey Golub, brand, brand advertising, e-commerce, E-Fashion, E-Fashion Summit, e-motional, E-SHOPPING, e-success, Emotional Media, Fashion shopping, fashionistas, Local, Marina Garzoni, mobile, Mora e Tecnologia Srl, online, Shopping 3.0, showrooms, social, social media, social networks, Sportswear International, trends

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via luxurydaily.com

Louis Vuitton flaunts brand history via mobile app

Louis Vuitton is showcasing 150 years of history using an iPhone application featuring its legendary luggage in video footage and images.

The “100 Legendary Trunks” application shows Louis Vuitton luggage from every decade of its production. It also has interviews with members of the Vuitton family and a trailer of the new Louis Vuitton book “100 Malles de Legende,” where the content from the application was taken.

Mr. Pedraza is not associated with Louis Vuitton nor the development of the application. He has commented generally on the importance of history in luxury branding.

“What luxury brands most have going for them are their legacies, it’s really incredible,” said Milton Pedraza, CEO of the Luxury Institute, New York. “Their long histories show consumers why they are so special and why they are worth the money.”

• FULL ARTICLE IS HERE

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Post tags: 100 Legendary Trunks, 100 Malles de Legende, brand, history, iPhone, Louis Vuitton, Milton Pedraza, mobile, mobile 2.0, mobile application

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via Mobile Commerce Daily

The rapid adoption of the smartphone and the mobile medium is one of the most important trends that shopper marketers are tracking this year and next.

Consumers are not only using their mobile phones to make purchases, but also increasing using them to perform shopping research on their way to a store and while they are in the store.

This trend will only increase with Google’s Android and Apple’s iPhone activating 450,000 phones a day and as a generation of teenagers, who currently average 3,339 text messages a month, come of age.

Luxury shoppers are early adopters of powerful smartphones, but paradoxically, luxury brands are lagging behind when it comes to leveraging mobile marketing.

This is not unusual in and of itself.

Mind the gap
Luxury brands traditionally trail other retail brands when it comes to technology adoption and in providing cross-channel user experiences.

Unlike wide-appeal brands such as Gap or J.C. Penney, luxury brands’ core customers often have higher service expectations due to the higher price points of luxury goods, which luxury brand managers mistakenly assume exclusively means personal service from sales associates.

In reality luxury shoppers’ expectations for high-quality service extend to great self-service tools and rich multichannel shopping experiences.

In a recent New York Times interview, Christopher Bailey, chief designer at Burberry, explained that part of the continued success of the venerable luxury fashion brand is due to its new cross-channel initiatives, especially in the mobile medium.

In fact, during the fashion house’s runway shows, spectators are furnished with mobile devices that allow them to reserve items in real-time while they are viewing them on the runway.

However, Burberry – which ensures that its customers can interact and experience brand consistency across every possible channel – is the exception to the rule.

(See Burberry takes third place: Luxury Marketer of the Year)

Many luxury retailers continue to invest their resources in the same old tools.

For instance, luxury brands spend millions on store facades and interior fixtures, yet ignore the parking lots that surround the stores – leaving them aesthetically displeasing and visually at-odds with the brand experience inside the store.

There is a similar incongruity related to mobile.

While their in-store experience may be unparalleled, luxury brands often receive failing grades when it comes to pre-tailing, an increasingly important step in a consumer’s purchase decision.

Luxury brands need to move quickly to offer mobile and online pre-shopping tools that seamlessly integrate with their existing ecommerce and retail experiences.

These marketers must ask themselves: Do all channels have visibility into a customer’s past purchases, gifts and wish lists?

In many ways, mobile represents the latest incarnation of the venerable clientelling practices that luxury brands have leveraged for years.

Associate sales, not sales associate
Why is mobile so important for luxury brands? Brand perception, loyalty and retention, for starters.

Luxury brand customers feel they have a relationship – even a bond – with the brands themselves, which does not extend, interestingly enough, to the sales associates or other human faces of the brands.

Mobile, in particular, allows customers to limit their interaction directly to the brand via the use of technology and to keep their interaction and brand experience consistent with their own perception of the brand.

For example, users of Gucci’s iPhone application are treated to exclusive music mixes by celebrity DJ, Mark Ronson, as well as sneak peeks of forthcoming merchandise, such as the Gucci Kids line.

The brand is rewarding its customers for using the mobile medium, offering a more intimate interaction than might be had in a bricks-and-mortar store, while also removing the chance that a single sales associate’s bad day could translate into lasting damage to the brand via customer dissatisfaction.

Of course, one of the primary justifications for the mobile medium is the same for Walmart as for Neiman Marcus: simple convenience.

Consumers increasingly rely on mobile devices for everything from calendaring to weather forecasts to GPS, and this ubiquity extends to shopping.

In fact, according to a recent survey by Brand Anywhere and Luth Research Inc., Web retailers could increase consumer engagement by 85 percent simply by offering a mobile version of their Web site (see story).

So, the time is now for luxury brands to add mobile to their channel mix.

While the benefits are numerous for all retailers, luxury brands, in particular, stand to gain higher engagement, sales and retention rates by offering a strong user experience to customers who clearly want – and expect – a direct, intimate and convenient way of interacting with the brands.

Jason Goldberg is vice president of strategy and customer experience at CrossView. Portland, OR. Reach him at jgoldberg@crossview.com.

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Post tags: Android, e-commerce, fashion, google, Gucci, iPad, iPhone, Jason Goldberg, luxury, luxury brands, mobile, mobile 2.0, Mobile Commerce, multichannel, retailers, social shopping, web 2.0

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EBay Adds Tool to Let Shoppers Model 3-D Glasses, Expanding in E-Commerce

EBay Inc., the largest online retail marketplace, is introducing a technology that lets people browse and try on sunglasses using an Apple Inc. iPhone, as it seeks to mimic the real-world shopping experience.

The so-called augmented-reality feature is part of EBay’s fashion application, Steve Yankovich, vice president of the company’s mobile unit, said in an interview last week. The app will be available in December, he said.

EBay is using handset-friendly tools to benefit from rising demand for mobile commerce, an area of retailing where Colin Gillis, an analyst at New York-based BGC Partners LP, says it established an early lead. The company has said its apps will generate as much as $2 billion in volume this year. Worldwide, there will be about 150 million to 200 million mobile augmented -reality users by 2012, from about 600,000 last year, according to Perey Research & Consulting in Montreux, Switzerland.

“Within a year or two, I would be shocked if we didn’t see it everywhere,” said Norman Winarsky, a vice president at Menlo Park, California-based SRI International, a technology incubator known for developing the computer mouse. The future of mobile shopping will allow consumers to experience and try anything they want, Winarsky said. “You can put your finger in front of the camera and a diamond ring will appear,” he said.

Ikea introduced an app on the iPhone earlier this year that lets people see how the retailer’s furniture would fit in their homes. Companies such as Lego A/S, Europe’s biggest toymaker, have store kiosks through which shoppers may hold up a box and see what the Legos will look like assembled.

As technological hurdles fall and companies start synchronizing their online and mobile business strategies, more retailers may introduce augmented reality-style apps, said Rob Gonda, global lead of creative technology at SapientNitro, a London-based marketing firm.

ORIGINAL ARTICLE.

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Post tags: 3D, apple, Augmented Reality, BGC Partners LP, bloomberg.com, Colin Gillis, e-commerce, EBay, iPhone, mobile, mobile shopping, Norman Winarsky, retail, shopping, Steve Yankovich, virtual try-on

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Providing seamless multi-channel customer experience has become the mantra of luxury brands, says Milton Pedraza, CEO of Luxury Institute.

Wealth and Luxury Trends 2011 and Beyond

Milton Pedraza, CEO, Luxury Institute

As the luxury industry enters the last quarter of 2010 and prepares for 2011, executives are grateful for what could have been a worse year considering the state of the world’s economy. The truly global top-tier luxury brands are surging in China, while holding their own in the US, Japan, and Europe. Leading public companies have done much better than privately-owned brands by using their heritage, innovation, and resources to gain market share. Many family-owned European brands, rich with history but lacking innovation, have suffered and are desperately looking for capital. Overall, the industry has seen tepid growth; this trend is likely to continue for the next three years unless some unforeseen, and highly unlikely, positive event occurs and saves the global economy.

Meanwhile, many luxury executives have not been standing still. Stripped of its facade by the combination of a severe recession and the dawning of the age of transparency, the luxury industry has been fighting hard to maintain its relevancy. Behind the scenes, several companies have already conducted some direly needed soul-searching that has begun to pay off. Here are seven trends that all luxury brands should follow in 2011:

1. Luxury CRM Culture Dramatically Supersedes Operational CRM
2. Focus on Brand Values and Service Values
3. Luxury Purges its Out-of-Touch, Arrogant Staffs
4. Man the Websites!
5. Clienteling Goes from a Hobby to a Discipline
6. Luxury Mobile Applications Come of Age
7. Luxury Equips Sales Professionals with In-Store Mobile Devices

More info and DETAILS: http://luxurysociety.com/

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Post tags: Brand Values, CRM, In-Store, In-Store Mobile Devices, luxury, luxury brands, Luxury CRM, luxury industry, Luxury Institute, luxury society, luxurysociety, luxurysociety.com, Milton Pedraza, mobile, Mobile Applications, trends, Wealth

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Una domanda per tutte: quanti ruoli sa interpretare una donna?

Milano, 16 marzo 2010
Teatro Derby – Via Pietro Mascagni, 8
ore 17.00

Il teatro è il luogo ideale – tra cultura, approfondimento e innovazione – per confrontarci sul rapporto tra donne e tecnologie mobili, strumenti imprescindibili per ognuno di noi in quest’era “mobile”. In scena tre signore alle prese con il lavoro e la frenetica vita quotidiana, sempre più “multitasking, multiplayer, multimedia”.
Francesco Morace, sociologo, scrittore e giornalista, ci porterà alla scoperta di nuove sfide, paradigmi e trend, tra posh tweens, singular women e sense girls. La tecnologia sarà protagonista di un insolito talkshow e rivelerà la sua portata dirompente e sostenibile nei nostri stili di vita di oggi e di domani.
Non perdere questa occasione di fare luce sui macro trend con cui ci avviciniamo al futuro.

Prenota il tuo posto in platea, tre donne non si fanno aspettare… ISCRIVITI

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Post tags: Donne, Federico Carozzi, Francesco Morace, futuro@lfemminile, Michela Tina Romita, Microsoft Italia, mobile, Pietro Scott Jovane, Roberta Cocco, talkshow

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For the 7th year in a row, IHL and RIS News have teamed together to produce the most in-depth and detailed study on Store Systems and other technologies such as mobile, CRM, WFM, and Cross Channel technologies.

The study comes with the raw data, but includes over 108 charts where we break down the data by retailer size and a segment.  For instance, how are increased maintenance fees for POS and other store systems affecting interest in companies like Oracle and SAP for POS Software.  Or which vendors have the greatest mindshare going into 2010?  Is there a difference in fees paid by segment?  Which mobile or security technologies are getting deployed this year?  It’s all here and a must read if you are a vendor selling any of these technologies or if you are a retailer looking to make a purchase this year.

For more information and to see the report summary for purchase, click

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Post tags: CRM, Cross Channel technologies, IHL, mobile, Oracle, Retail IT, SAP, store systems, WFM

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by Cate T. Corcoran
Posted Friday January 08, 2010
From WWD Issue 01/08/2010

Microsoft hopes to interest retailers in its software and services by promoting its Star Style retail concept next week at the National Retail Federation trade show and conference in New York.  Introduced...read more on wwd.com

[some quotes]

Microsoft’s retail group now focuses on digital marketing and e-commerce, business insight and store systems such as point of sale, said Paula Paravecchio, the software giant’s market development director for Europe, the Middle East and Africa.

• The company has updated its vision of advanced retailing to include video, mobile and social networking.

At the Star Style launch at a film festival in Italy, Microsoft showed videos from Louis Vuitton, Ferragamo, Chanel and Dior on the wall and on its tabletop touch-screen computer called Microsoft Surface. The Vuitton video is an updated riff on the famous Guy de Maupassant story about a diamond necklace, instead focusing on a Vuitton bag.

full article on wwd.com

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Post tags: business insight, Chanel, digital marketing, Dior, e-commerce, Ferragamo, Guy de Maupassant, Louis Vuitton, Microsoft, mobile, National Retail Federation, Paula Paravecchio, retail concept, social networking, store systems, video, wwd.com

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