2-nd Sportswear International E-Fashion Summit

22.11.2011, Steigenberger Hotel Metropolitan, Frankfurt / Main

The power of “e” – How to establish and sell your brand via web or smartphone

It’s round two for the Sportswear International E-Fashion Summit. An indispensable must for everybody in the industry who truly accepts the challenge to perform successfully online and mobile.

The Topics
• Hot stores and brands online – Highlights, developments and strategies
• Trends in e-commerce – How will the new retail landscape look like and what does this
mean for key participants and investors?
• Trade shows and showrooms – Where to present your brand online
• Local, social, mobile, online – How to sell today
• Tools of brand making, brand selling and brand advertising –
How to create an overall image of your brand in the online world
• Talkable brands – Commitment in times of non-binding nature
• Like, click and buy – How to turn a fan into a loyal consumer
• Shopping 3.0 – Outlook of retail and e-shopping. What is the recipe of e-success?
• Social media for fashionistas – How to get in touch with your brand’s consumers
• Facebook vs. Google+ – How many social networks does a fashion brand need?
• Fashion shopping experience – How to create customized and branded storefronts on
Facebook

MORE INFO, PROGRAM DOWNLOAD

E-(MOTIONAL) INTERACTIVE VIDEO TECHNOLOGY will be presented at the summit.

Marina Garzoni, Andrey Golub are the speakers!

Definition to measure e-commerce.

Even as the internet changes the ways of shopping and retailing, there still has been no agreed international standard for measuring e-commerce. Due to the lack of a capability for measuring, online trade undermines capacity for understanding how to manage it. This is an increasingly problematical issue as the scale of e-retailing surges: in 2010, business-to-consumer (B2C) virtual shopping market is estimated to be worth €550 billion worldwide. An overhaul of the world’s trading and support infrastructure is required to accommodate the e-commerce growth, and accurate data is essential to justify the business case for it.

The Global Ecommerce Measurement Standard (GEMS), is a new set of definitions for the measurement and monitoring of B2C online commerce. GEMS is backed by e-commerce industry associations in the UK, as well as countries such as France, Germany, Belgium, the Netherlands and the European Commission.

James Roper, CEO of IMRG and one of the architects of the scheme, comments: “The only accurate way to monitor the dynamic e-commerce market is to measure actual trade. Until now there has been no cross comparable standard for countries to measure e-retail sales – local analysts and associations have adopted standards including or excluding retail sectors, transaction types and channels as they saw fit; typically serving the interests of an established community with a self-serving bias, such as physical store retailers, catalogue retailers, or ‘pure play etailers’. The new GEMS standard gives us detailed national and international insight into how the e-commerce distance selling sector is developing.”

E-commerce is particularly critical for retailers who need the best available intelligence to support their business decisions and help target investment which is continually needed to remain competitive online. Participation in an industry association e-sales index scheme gives retailers access to new data and business-critical intelligence.

GEMS is to be governed by the ‘Global B2C e-commerce measurement standard council’, which will comprise the European Commision, EMOTA, BVH, FEVAD, IMRG, and Becommerce. This council will control, develop and evolve GEMS and associated measurement mechanisms in light of changing market and environmental needs. GEMS will be expanded to include other sectors and sales channels in due course.

SOURCE: imagesfashion.com

We find this reading very interesting now, in the middle of 2010, when the big crisis and its related downs and fails looks mostly the past (?).

A quote from “Strength by luxury goods shoppers in Asia and online bring glimmers of hope to beleaguered industry, says Bain & Company in release of annual worldwide market study“, Bain & Company press release 10/21/09.

Bain concluded the presentation with its prediction of 10 global luxury trends for the coming decade starting in 2010:

1. Younger consumers and new groups such as working women will become the dominant segments as baby boomers age and retire
2. Aspiration will evolve into new relationships with brands as consumers look to fill different emotional needs with their luxury purchasing
3. Retail networks and product offerings will see greater and greater customization by country and even by city-one size fits all has stopped working
4. Growth in China, South Asia and Central Asia may cause Asia to overtake Europe and the Americas as the largest global luxury market region
5. Asia’s diversity (more than 15 countries, more than 300 cities, and more than 50 million consumers) will stretch luxury brands’ marketing and supply chain capabilities
6. Market pressures in a turbulent recovery will drive a second wave of luxury consolidation
7. New luxury players will emerge as tastes and consumers change, including brands based in emerging market companies
8. The luxury shopping experience will transform as direct-owned stores, department stores and outlets look for ways to draw in the decade’s new luxury shoppers
9. Online retail is still in its infancy, but quickly becoming more than a niche
10. Retailers will treat new shoppers as “in play,” and offer competitive products to those produced by typical luxury brand.

Did it work, the prediction by Bain of the last October? You judge!