2-nd Sportswear International E-Fashion Summit

22.11.2011, Steigenberger Hotel Metropolitan, Frankfurt / Main

The power of “e” – How to establish and sell your brand via web or smartphone

It’s round two for the Sportswear International E-Fashion Summit. An indispensable must for everybody in the industry who truly accepts the challenge to perform successfully online and mobile.

The Topics
• Hot stores and brands online – Highlights, developments and strategies
• Trends in e-commerce – How will the new retail landscape look like and what does this
mean for key participants and investors?
• Trade shows and showrooms – Where to present your brand online
• Local, social, mobile, online – How to sell today
• Tools of brand making, brand selling and brand advertising –
How to create an overall image of your brand in the online world
• Talkable brands – Commitment in times of non-binding nature
• Like, click and buy – How to turn a fan into a loyal consumer
• Shopping 3.0 – Outlook of retail and e-shopping. What is the recipe of e-success?
• Social media for fashionistas – How to get in touch with your brand’s consumers
• Facebook vs. Google+ – How many social networks does a fashion brand need?
• Fashion shopping experience – How to create customized and branded storefronts on
Facebook

MORE INFO, PROGRAM DOWNLOAD

E-(MOTIONAL) INTERACTIVE VIDEO TECHNOLOGY will be presented at the summit.

Marina Garzoni, Andrey Golub are the speakers!

SOURCE: technologyreview.com

preface: We totally agree with this “prediction” and our project e-motional is a perfect proof of it! but we don’s stop here, we do more, we do e-motional interactive video…

TR10: Social TV

Relying on relationships to rebuild TV audiences.

This article is part of an annual list of what we believe are the 10 most important emerging technologies. See the full list here.

The viewership for live television broadcasts has generally been declining for years. But something surprising is happening: events such as the winter Olympics and the Grammys are drawing more viewers and more buzz. The rebound is happening at least in part because of new viewing habits: while people watch, they are using smart phones or laptops to swap texts, tweets, and status updates about celebrities, characters, and even commercials.

Marie-José Montpetit, an invited scientist at MIT’s Research Lab for Electronics, has been working for several years on social TV–a way to seamlessly combine the social networks that are boosting TV ratings with the more passive experience of traditional TV viewing. Her goal is to make watching television something that viewers in different places can share and discuss–and to make it easier to find something to watch.

Carriers, networks, and content producers hope that making it easier for viewers to link up with friends will help them hold on to their audiences rather than losing them to services like Hulu, which stream shows over the Internet. And opening TV to social networking could make it easier for companies to provide personalized programming.

Many developers are working on ways to let people share the viewing experience over broadband connections or through set-top boxes; indeed, cable companies and other broadband video providers have sponsored small trials of various interactive TV services around the world for more than 20 years. But most of the systems were even clumsier than the combination of laptop and large-screen TV that today’s viewers have kludged together. ­Montpetit wants to unite different communication systems–especially cellular and broadband services–to create an elegant user experience. She’s been sharing ideas about that sort of system with BT, which provides broadband connections to 15 million people in the United Kingdom and Ireland, including nearly a half-million digital-TV subscribers.

Though BT won’t comment on what form its social-TV system might take, Montpetit and her students at the MIT Media Lab demonstrated an intriguing prototype last year. A central database aggregates video from online sources like YouTube, shares user-specified data with social networks, delivers video to the user’s TV, and lets users and the people in their networks send comments and ratings back and forth via an iPhone app. It avoids using the TV screen for messages, something that has proved irritating to consumers who don’t want clunky text obscuring the pictures on their 52-inch HDTVs. The app also allows the user to tell the network what program to show on his or her set. For instance, if a friend suggests a show and the owner agrees, that show will pop up at the appointed time. In February, Montpetit and her students presented a refined version of this system to BT. Jeff Patmore, who works with Montpetit as head of strategic university research at BT, says such a system could be rolled out this year, although he declines to confirm any plans. But Montpetit anxiously awaits U.S. deployment of social TV: her daughter, with whom she watches certain shows, heads off to college next fall. Engineering and business issues aside, she wants social TV to help friends and family stay connected, even as they move apart.

Si rinnova l’appuntamento con  STYLE STAR, durante la 67. Mostra D’Arte Cinematografica di Venezia.

Ideato da Marina Garzoni, l’evento ha l’obiettivo di favorire l’incontro tra Cinema, Moda e Tecnologia.

Durante la 67.Mostra D’arte Cinematografica di Venezia, Style Star sarà presente all’Hotel Excelsior Lido, area piscina.

300 metri quadri raffinati ed esclusivi progettati per accogliere un ricco programma di attività che vanno dai talent e le interviste dei film più prestigiosi in o fuori concorso alla Mostra, a presentazioni, workshop e conferenze, cocktails e party.

Il primo settembre Style Star Lounge apre i battenti ospitando i talent e le interviste del film di apertura della Mostra, Black Swan (Fox) con Vincent Cassel e Natalie Portman.

Per tutto il periodo della Mostra, tanti  i film ospitati, da  Gli Angeli del male (Fox) con  Michele Placido, e Miral, Barney’s Version, con Dustin Hoffman e, in chiusura The Tempest con Hellen Mirren.

Tra i cocktail party ospitati, quello del Film Potiche (Bim), con Catherine Deneuve e Gerard Depardieu ed il HFPA Hollywood Foreign Press Association cocktail.

Nella sala conferenze, organizzata in collaborazione con Le Giornate Professionali di Cinema, Agis, Anica, Anem, Anec e con il patrocinio del Ministero dei Beni Culturali Direzione generale per il Cinema, si svolgeranno workshop e conferenze, tra le quali segnaliamo Cinema & Finanza il 7 Settembre. Per maggiori approfondimenti sul programma sito http://www.giornaledellospettacolo.it

Come di consueto, ogni edizione Style Star propone una innovazione frutto della collaborazione tra Cinema, Moda e tecnologia, nell’ambito del progetto “I nuovi linguaggi della creatività” (www.stylestarlounge.com)

Dall’1 all’11 settembre dalle 11.00 alle 20.00 nella sala meeting della Style Star Lounge verrà presentata con incontri one-to-one, l’innovazione di Moda e Tecnologia, “E-(motional)”. E’ un nuovo modo di fare product placement attraverso video  interattivi e apre nuove possibilità a brand e produttori di amplificare al meglio le potenzialità del product placement nell’era del web 2.0 e dei social networks.

E-(motional) offre infinite possibilità di applicazione ed è adatta anche a promuovere il territorio ed i luoghi dove si svolgono i Film, pertanto segnaliamo alle Film Commision italiane l’occasione di conoscere da vicino questa assoluta novità.

Style Star ha anche una web TV, la Style Star TV, dedicata a quanto avviene alla Mostra ed in particolare nella Style Star Lounge durante i Film Festival, con interviste ad attori, registi, curiosità. E’ visibile sul sito ufficiale www.stylestarlounge.com ed il pubblico può commentare attraverso gli stylestartweet con twitter.

Per tutti i 12 giorni della Mostra, Style Star offre un piacevole momento di relax nella Style Star Lounge, arredata dall’azienda fiorentina Baxter.

Champagne Montaudon (Gruppo Louis Vuitton) ed il Rum Zacapa (Diageo), e vari cocktails verranno offerti nei due bar all’interno della Style Star Lounge ai possessori di Style Star Card.

Radio Montecarlo, media partner, ha una postazione Radio Call all’interno della Style Star Lounge.

Partner tecnologico della Style Star Louge è IDEOLO, Marketing Innovation Technology.

Dotata di 4 Pull con vista mare ed ampie vetrate, 1 sala conferenza attrezzata, sala meeting riservata per incontri one-to-one, 2 bar interni ed esclusivi, Style Star Lounge è posizionata nel cuore della Mostra, sulla Piscina dell’Hotel Excelsior e beneficia di due ingressi, uno lato giardino, verso il Palazzo del Cinema, l’altro dall’Hotel.

Style Star, che ha lanciato per prima “La Moda dei corti, i corti di Moda” nel 2009 alla 66.Mostra del Cinema di Venezia, dopo aver celebrato al Festival di Cannes 2010 i 30 Pionieri dei Corti di Moda, torna per la seconda volta a Venezia dopo il successo dell’edizione svoltasi a Cannes 2010, durante il 63°Film Festival, dove Style Star era presente con una lounge di 1350 metri quadri sulla Croisette e un ricco programma di eventi (foto lounge a Cannes).

Ingresso su invito.

R.S.V.P. press@stylestarlounge.com

Per inviti, informazioni e accrediti: www.stylestarlounge.com